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THE FUTURE OF NIGERIA COMPANIES - PRIORITIZING SALES STRATEGIES OVER MARKETERS
Fasobu Adekemi
Fasobu Adekemi
a year ago

In today's fast-paced #business environment, companies need to stay ahead of the game to succeed. While traditional marketing tactics still have their place, it's time for #Nigeriancompanies to start prioritizing #salesstrategies. Rather than relying solely on marketers who collect commissions for bringing in short-term sales, companies should hire sales strategists who can plan for long-term growth and improved customer service.


Sales strategists are experts at analyzing #market trends and identifying new opportunities to drive revenue. They can help companies develop comprehensive sales plans that align with their overall business goals, rather than simply focusing on short-term gains. By taking a strategic approach to sales, #companies can build stronger relationships with their customers and differentiate themselves from the competition.


Another key benefit of hiring sales strategists is that their plans and strategies stay behind even after they leave the company. This ensures that the company continues to grow and thrive, even if key #employees move on. Plus, sales strategists are focused on the big picture, meaning that they prioritize the overall success of the company rather than just their own commissions.

Of course, this doesn't mean that marketers aren't important. They can still play a valuable role in driving sales, especially for short-term promotions and events. However, #nigerian companies need to start thinking more strategically about their sales efforts if they want to remain competitive in the long run.


In summary, it's time for Nigerian companies to start prioritizing sales strategies over marketers. By hiring sales strategists who can plan for long-term growth and improved customer service, companies can build stronger relationships with their customers and set themselves up for success in the years to come.


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